In this episode we’re going to discuss #purpose, #goals or #objectives.
As simple as this may sound, in consulting on webinars and business both, it stuns me how often people don’t consider the real purpose of what they are doing! There’s an old story that then President Kennedy, (remember this was moon-shot-planning days!)– asked a janitor what he did at the White House. Supposedly the man answered, “I’m helping put a man on the moon!”
True or not, it really demonstrates someone who understands their purpose. So, I ask you; What is the purpose of your webinar? What’s the goal, the objective?