Bud light has at least 13 products starting with the words, #budlight. #MountainDew, more than 33. If you took someone that loves BL and handed them a “Bud Light Lime-A-Rita” (one of SIX flavors)- would they recognize it as a BL? I don’t know BL, but I’m thinking “no” is the answer.
Same with the versions of MD. Code Red, Live Wire, Pitch Black, and my personal name, “White out”. One hopes this is about snow and not an office supply! So how are you extending your brand in a way that makes sense in your niche?
This week I started a service writing blogs and articles for those that need motorcycle and travel related content. We’ll see how that goes. After writing marketing and sales copy for years, I’m hoping to gain traction there.
What brand extensions can you think of?