In E4 we discussed defining the purpose, goals or objectives. Hopefully you have now defined WHY you’re having your webinar, or better- WHAT you want to accomplish.
Today’s episode- number 5- we’re going to strategize a bit. Think about the learning by firehose memes you’ve seen. We all GET the metaphor. So defining what you wanted to accomplish should inform how to go about your inaugural webinar. In other words, we don’t want to firehose your audience! We want to break it down.
In this episode we’re going to discuss #purpose, #goals or #objectives.
As simple as this may sound, in consulting on webinars and business both, it stuns me how often people don’t consider the real purpose of what they are doing! There’s an old story that then President Kennedy, (remember this was moon-shot-planning days!)– asked a janitor what he did at the White House. Supposedly the man answered, “I’m helping put a man on the moon!”
True or not, it really demonstrates someone who understands their purpose. So, I ask you; What is the purpose of your webinar? What’s the goal, the objective?
