Tag: entrepreneurmindsets

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Phone Messaging & IVR

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For a while now, I’ve been calling various production businesses to discover if they might be taking demos for new artists. I was amazed at how many (apparently) operating businesses had

  • REALLY bad phone message (no clarity, confusing, and worse)
  • NO message- just the standard, “Please leave a message…” that came as a default.
  • There is no voice mail set up for this line. (REALLY?!? You’re a business!!)

It might be time to hire a professional #voiceartist to record the message on your system. Customize for specials or directing customers! And if you’re in a different country or need a female talent, let me know! I know people!! .

Let’s talk! What can I record for you?

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“Failure-Proofing” your business. Getting started in VoiceOver #13

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Long long ago in a faraway land, I spent 10 years in the restaurant industry. Over that time with transfers, vacation coverage and promotions, ended up working in 13 different locations with the same company.

Sorta like banking, but not.

One day (day off) a friend and I were having the “where do you want to go to lunch” conversation. I believe this is universal around the globe:

“Where you wanna go?

“I dunno. Where do you wanna go?”

–Repeat ad infinitum.

I always wanted to start a restaurant named, “I Dunno” I figured I had to capture SOME market share!

The point is that it is theoretically possible for everyone to decide NOT to visit my restaurant, your card shop, her boutique, his auto repair, etc. The point of all this is: What are doing to ensure THAT doesn’t happen? ..

How can I help your business?

John The Templar Knight and Pirate Penguins. (yup!)

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Another “business is growing” week and looks like I’ll have another record month! This week was more character work (short demo inside!) and corporate work. Busy, busy, busy!! Please take a moment to share!!

What can I record for you?

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We read scripts and know stuff and; A Bias Towards Trust

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You’ve seen the memes where its “(fill in favorite activity here) and I know stuff/things”.

We’ve now defined #VoiceActing. “We read scripts and we know things” if only for very short periods of time. We’re arguably the greatest resource of unconnected facts and trivia around.

Life Skills! heh.

Yesterday I moderated a chat between two educators, one here in the US and the other in India. The doctoral level educator from India said something that I thought was profound. Speaking of “fixing” education, he said,

“We need to establish a ‘Bias Towards Trust'”.

Wow. I’m gonna chew on that. It’s what’s wrong with the US right now in my opinion. Be part of the movement. .

What can I record for you?

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Do I need a coach to do Voice Over? Getting started in VoiceOver #12

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After all the equipment and recording space challenges, this is likely a question I get asked most. “Do I really need a coach?”

Even if you’re an experienced actor, presenter, speaker, trainer… probably! There are so many nuances to this art- like any art- that knowing more is to be better armed to compete. Interview several coaches. Many will offer an initial session if only to chat about their process.

The highest tier coaches may not. Their work already speaks to results. But make sure the coach you hire has a ‘vibe’ that matches you. And remember the wrong coach can hurt you more than help.

Can I help get you started? Would you like a copy of my free resource guide? Drop me a line!

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Corporate Explainers (Try this one with me!)

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Scripts vary from day to day and we never know what we’re going to see next. It keeps this business interesting! Watch to see the fun sentence I got to do this week!

What can I record for you?

Movie Trailers & Video Game Trailers!

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What’s a Voice Artist do?

The infamous “In a Land”, “In a World”… made famous by Don LaFontaine, we’re often called on with a deep booming voice to introduce or voice that commercial. Just as often, its for fun, like that wedding toast mentioned last week!

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Let’s talk brand extension

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Bud light has at least 13 products starting with the words, #budlight. #MountainDew, more than 33. If you took someone that loves BL and handed them a “Bud Light Lime-A-Rita” (one of SIX flavors)- would they recognize it as a BL? I don’t know BL, but I’m thinking “no” is the answer.

Same with the versions of MD. Code Red, Live Wire, Pitch Black, and my personal name, “White out”. One hopes this is about snow and not an office supply! So how are you extending your brand in a way that makes sense in your niche?

This week I started a service writing blogs and articles for those that need motorcycle and travel related content. We’ll see how that goes. After writing marketing and sales copy for years, I’m hoping to gain traction there.

What brand extensions can you think of?